Setset AI powers Ron Dorff's Fearless summer campaign and product visuals

Featured in Women’s Wear Daily, Daily Front Row, and L’Officiel Ibiza. Setset powers Ron Dorff’s latest collection and campaign work, using AI to help the team realize a creative direction without a single flight booked.

Ibiza in the 90s, without the location shoot

The collaboration started at the Ron Dorff flagship store in NYC. After the Ron Dorff team had seen what Setset could do for studio shoots, they wanted Setset to pitch a full campaign. The brief was clear from the start: Ibiza in the 90s. Warm light, open beaches, a specific kind of fearlessness. Could Setset create that world without a location shoot?

Setset explored a wide range of locations digitally with the Ron Dorff team, narrowing in on the ones that captured the right feeling.

Once the creative direction was locked, Setset built the world around the vision. Moodboards, references, and close creative collaboration shaped every image, refined until the feeling was exactly right. The result was a full suite of campaign and e-commerce visuals, plus video, that stayed true to the brand without a single flight booked.

Fearless summer launched May 18, 2026, in collaboration with Brian Atwood. The campaign was featured in Women’s Wear Daily, Daily Front Row, and L’Officiel Ibiza.