Glossary
AI fashion product
photography glossary
The vocabulary of modern product imagery, from studio formats to the AI that generates them. Plain definitions, written for brand and ecommerce teams.
Photography & production
- On-model photography
- Imagery that shows a garment worn by a person, so shoppers can read fit, drape, and proportion. The highest-converting format for apparel, and the format Setset Studio produces without a physical shoot. Setset Studio
- Flat lay
- A garment arranged on a flat surface and shot from directly above. Fast and cheap to produce, but it removes all sense of fit and movement.
- Ghost mannequin
- Also called the invisible-mannequin or hollow-man effect. The garment is shot on a mannequin which is then edited out, leaving a hollow 3D shape that shows structure without a model.
- Lifestyle photography
- On-model imagery shot in a real-world setting (interior or outdoor) to convey mood and context, rather than against a clean studio backdrop. Browse looks
- Studio photography
- On-model or product imagery shot against a controlled, uncluttered backdrop with deliberate lighting. Prioritizes clarity and catalog consistency over narrative.
- Editorial
- Image-making where a creative concept leads and the garment serves the story. Aspirational and atmospheric, built on art direction, location, and styling.
- Campaign
- Concept-first imagery that sells the brand idea, with the product in service of a single seasonal narrative. Broader in intent than a lookbook.
- Lookbook
- A styled collection of complete outfits, usually seasonal, that communicates a brand's aesthetic. More editorial than a plain product shot, more product-focused than a campaign. Browse looks
- Seamless backdrop
- A continuous roll of paper or fabric that creates an unbroken background with no visible floor-to-wall line. The default studio look in Setset, for example our paper-roll studio location.
- Full-length / full-body
- Framing that shows the model head to toe. Best for dresses, outerwear, and full outfits where silhouette matters.
- Three-quarter / half-body
- Framing from roughly mid-thigh up. Tighter on the garment and styling detail while keeping the figure recognizable.
- Cropping
- The choice of how much of the model and garment sits inside the frame. Drives how a PDP image reads on mobile versus desktop.
- Front and back views
- Paired shots of a garment's front and reverse. Setset generates both from a single product so a PDP can show construction from every angle. Setset Studio
- Pose
- The model's stance and body position. Setset offers pose presets, including dedicated PDP front and back poses, so a catalog stays visually consistent. Setset Studio
- Lighting
- The direction, softness, and intensity of light on a scene. Setset controls it per look, from clean high-key studio light to low-key editorial shadow.
- Styling
- The deliberate selection and arrangement of garments and accessories into a complete, intentional outfit, rather than a single item shown in isolation.
- Color story
- A coordinated palette running through a collection or shoot. A tight color story reduces visual noise and signals a considered brand.
AI & technology
- Generative AI imagery
- Images created by a model rather than captured by a camera. In fashion, it turns standard product inputs into finished on-model or styled visuals.
- Diffusion model
- The class of generative model behind modern AI imagery. It starts from noise and refines toward a coherent image guided by the input conditions.
- AI fashion model (AI talent)
- A synthetic person who wears the garment in a generated image, also called a virtual model, synthetic model, or synthetic talent. Setset uses a curated, diverse roster of consistent talent rather than a fresh face per generation. Distinct from a virtual influencer, which is an AI persona built for social media rather than catalog production. Setset Studio
- Model consistency (identity consistency)
- Keeping the same AI talent looking like the same person across every shot, angle, and look. Essential for a coherent catalog, and a core Setset guarantee. Setset Studio
- Digital twin
- A photorealistic AI replica of a specific real model or talent, trained from a set of approved reference photos. Unlike a generic AI model, a twin reproduces a recognizable person, so brands can reuse the same face across collections and campaigns without re-shooting them. Setset Studio
- Garment-to-model transfer
- Taking a photo of a real garment (flat, on a hanger, or on a mannequin) and rendering it on a model. This is Setset's input model: every look starts from a real product, not a text description. Setset Studio
- Virtual try-on
- An umbrella term for two distinct workflows: brand-side generation that dresses AI models for listings, and shopper-facing AR that previews garments on a customer's own body. Setset focuses on the brand-side production case.
- Inpainting
- Regenerating a masked region of an image while leaving the rest untouched. Used to swap a garment or background without re-rendering the whole frame.
- Prompt
- The text instruction that steers a generative model. Setset is no-prompt: brands choose models, poses, and locations through presets instead of writing prompts.
- No-prompt generation
- A workflow where the output is controlled by structured choices (model, pose, location, framing) rather than free-text prompts, for predictable, repeatable results. Setset Studio
- Preset
- A reusable, named configuration (a location, a pose, a look) that can be applied across products to keep an entire catalog on-brand.
- Look
- A complete styled output in Setset: a specific model, pose, location, framing, and outfit combined into one shoot-ready image. Browse looks
- Aspect ratio
- The width-to-height proportion of an image, such as 3:4 for portrait PDP shots. Setset renders to the ratios each sales channel expects.
- Seed
- A number that fixes a generative model's randomness so the same inputs reproduce the same image. The basis for repeatable, controllable output.
Ecommerce & merchandising
- PDP (product detail page)
- The page presenting a single product, with the imagery that carries the purchase decision: hero shot, alternate angles, on-model and detail views. Ecommerce solution
- Hero image
- The first, largest product image a shopper sees. It does most of the work in winning the click and the add-to-cart.
- Catalog consistency
- Uniform framing, lighting, model treatment, and background across a product range, so the storefront reads as one coherent brand. Ecommerce solution
- Wholesale / linesheet imagery
- Clean, consistent product visuals used to sell a collection to buyers and stockists, often ahead of the physical samples being final. Wholesale solution
- Merchandising
- Deciding how products are presented and grouped to drive discovery and conversion. Imagery is a primary merchandising lever.
- Conversion rate
- The share of visitors who buy. On a PDP, image quality and the presence of on-model shots measurably move this number.
- Time-to-market (speed-to-site)
- How quickly a product goes from sample to live, shoppable imagery. The metric AI production compresses most: days or weeks down to minutes. Managed Production