Open role
Founding Sales Lead
Setset is at an inflection point. Brands like TWP, Happy Socks, MAAP, and The White Company already run production through us, our self-serve Studio just launched, and we have more inbound than we can capture. We are looking for our first dedicated new business hire to own the sales motion end to end.
You will turn our all-time-high inbound into closed deals across both managed production and self-serve Studio, working with a direct line to the founders and a real say in how a category-defining product reaches the market.
What you'll do
- Build the sales motion. Work with the founders to shape, test, and refine the overall sales strategy, then own the execution.
- Run demo calls. Understand each brand's size, content needs, and production pain, then guide them to the right offering: managed production for volume, or self-serve Studio for in-house teams.
- Convert self-serve leads. Reach out to promising sign-ups, offer white-glove onboarding, and get them activated.
- Grow the top of funnel. Work your network and get creative with the team to open new opportunities and reach.
- Drive deals to close. Own follow-ups, pricing conversations, and contracts, from scoped agreements to MSAs and SLAs, with founder support on anything non-standard.
- Address hesitation with confidence. Meet questions about quality, brand safety, and creative control head-on, and help brands feel the value before they commit.
- Keep the pipeline honest. Capture every call, deal stage, and next step in the CRM, and hand signed deals cleanly to the operations team.
- Inform the go-to-market motion. Feed what you learn on calls back into positioning, product, and marketing.
What we're looking for
- 3+ years in sales, business development, or account management, ideally in SaaS, creative services, or fashion and retail tech.
- A track record of owning deals end to end and hitting targets.
- Comfort selling into fashion and retail, and translating creative value into commercial outcomes.
- A self-starter who thrives without a playbook and wants to build one.
- Based in NYC preferred, or comfortable working East Coast hours.
As our first dedicated new business hire, you will own the sales motion end to end and build the foundation that scales the company, with a direct line to the founders and a chance to shape how a category-defining product reaches the market.
How to apply
Send a short note on why this role fits, along with your CV and portfolio or relevant work, to careers@setset.ai.
Email us