Open role
Founding Marketer
Every channel, campaign, and market asks for more imagery than a team can realistically produce, and traditional shoots cannot close that gap at the speed or volume the calendar demands. We believe the demand for content only grows from here. Closing that gap is what Setset is for.
Setset has largely grown by word of mouth, and we are now looking to accelerate our outreach. Brands like TWP Clothing and Rowing Blazers already run production through us, and our self-serve Studio just launched. This is our first full-time marketing hire, owning the function end to end.
We are looking for a marketing generalist who can oversee, test, and execute across channels: industry events, newsletters, thought leadership, and social. The role is strategic and hands-on, and top of funnel is yours. You will set the marketing strategy together with the founders, decide which channels we bet on, and then write and ship the work. Expect to launch marketing experiments, evaluate channels on what they actually return, and handle the orchestration end to end. The goal is to make Setset synonymous with AI imagery for fashion.
You will not be doing it alone. Our design team partners with you on content production, so you direct the video and design work rather than build every asset yourself, and you will work closely with our sales team, who turn the demand you create into closed business.
What you'll do
- Own top of funnel. Everything that brings the right brands to us, from first awareness through to qualified demand, is yours.
- Own the strategy. Define the marketing strategy that fits our business model, find the gaps, and decide where we invest.
- Pick and prove the channels. Identify the one or two channels that reach Creative Directors frustrated with shoot logistics, Heads of eCommerce buried in SKU backlogs, and the agencies producing visual assets for fashion brands.
- Build the content engine. Set the content roadmap and ship against it across LinkedIn, Instagram, and our newsletter. You own the words and the direction, and our designers help you bring the video and design to life.
- Build organic authority. Create work that attracts, educates, and converts an audience that does not yet know it needs us.
- Coordinate and staff our events. Pick the industry events worth showing up to, run the logistics, and be on the floor representing Setset. This is where a lot of our best conversations start.
- Open new surfaces. Map the partnerships, communities, and creator collaborations that put Setset in front of the right people.
- Sharpen the story. Support brand and product positioning, and the words on our website.
- Partner with sales. Work hand in hand with our founding sales lead so the demand you create converts, and feed what you both learn on calls back into targeting and messaging.
- Measure what matters. Define the marketing metrics, track them honestly, and let the numbers steer the next bet.
What we're looking for
- 4+ years in B2B marketing, with a track record of owning both strategy and execution.
- Strong writing and a clear voice. You can turn a product detail into something people actually want to read.
- Platform fluency. You know what works on LinkedIn versus Instagram, and why.
- Comfort with ambiguity and making strategic bets on limited data.
- A fashion understanding is preferred, and familiarity with the Shopify and ecommerce ecosystem is a real advantage. Early-stage startup or AI workflow experience helps too.
- Growth marketing is a plus, not a must. You may run growth experiments where you find them relevant, and we expect whoever takes this role to grow with the challenges.
- Design and video editing skills are a plus, but not a requirement. We have fantastic designers, and image and video content is what the team is built for.
- Happy to travel and be on the floor at industry events, not just plan them from a desk.
- Based in NYC preferred, or comfortable working US East Coast hours.
You'll thrive here if you
- Enjoy the 0 to 1. A blank page and no playbook is the appeal, not the risk.
- Want a high-growth team and a high degree of autonomy. You set the priorities and own the outcome.
- See AI as a tool that empowers creators rather than replaces them.
- Geek out over beautiful product imagery and understand why it matters commercially.
As our first full-time marketing hire, you will work directly with the founders and own how a category-defining product reaches the market. Compensation is a competitive base plus a revenue performance bonus, so the pipeline you build pays you back.
How to apply
Send a short note on why this role fits, along with your CV and portfolio or relevant work, to careers@setset.ai.
Email us